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Let's first redefine "Rich". The state of "truly rich" extends far beyond this life. Who exhibited this thinking as a competitor and now his legacy is proving it in the corporate market? Obviously, Steve Jobs. He had the right perspective on life and beyond. We are here not to get rich materially only but to obtain enlightenment. To serve others with the best product and help the millions of people who don't wish to read excessive manuals (even Cal Tech graduates and MIT graduates admit to this) on the use of the latest very flawed software. To admonish, promote and bring simplicity to technology is so desirable in an increasing complex age. Few people really get the essence of Steve Jobs philosophy of life. It is secretly depicted on page 527 of his biography by Walter Isaacson. What ONE BOOK did he read EVERY year for over 30 years? Autobiography of a Yogi...written by a man who came to the U.S. 300 years exactly to the date that the Pilgrims came to America. He s...